Samsung Electronics is the biggest buyer of LCD TV panels in the world, according to a new report from market research firm Omdia. The South Korean company purchased 14.4 million LCD panels in the first quarter of 2023, giving it a market share of 14%.
TCL and Hisense, two Chinese TV brands, were the second and third largest buyers of LCD panels in Q1 2023, with 12.4 million and 11.2 million panels purchased, respectively. LG Electronics, the fourth largest buyer, purchased 9.6 million panels.
The growth of Chinese TV brands in the LCD panel market is being driven by several factors, including lower prices and increased demand for TVs in emerging markets. Chinese brands are also investing heavily in marketing and branding, which is helping them to gain market share in developed markets.
Samsung is still the largest TV brand in the world, but its market share is under pressure from Chinese brands. The company is facing increasing competition in the LCD TV market, and it will need to continue to innovate and invest in marketing to maintain its leadership position.
Here Are Some of The Key Findings From The Report:
- Samsung is the biggest buyer of LCD TV panels in the world, with a market share of 14%.
- TCL and Hisense, two Chinese TV brands, are the second and third largest buyers of LCD panels, with market shares of 12.4% and 11.2%, respectively.
- LG Electronics is the fourth largest buyer of LCD panels, with a market share of 9.6%.
- The growth of Chinese TV brands in the LCD panel market is being driven by several factors, including lower prices and increased demand for TVs in emerging markets.
- Samsung is still the largest TV brand in the world, but its market share is under pressure from Chinese brands.
The Report Also Makes the Following Recommendations:
- Samsung should continue to invest in research and development to develop new and innovative LCD TV technologies.
- Samsung should focus on marketing and branding to maintain its leadership position in the LCD TV market.
- Samsung should work with its suppliers to ensure that it has a reliable supply of LCD panels at competitive prices.